Smart Live Casino Unclaimed profile
Operated by 888 Holdings Inc operator states
Licensed by UK Gambling Commission 🇬🇧 operator states
Reviewed smartlivecasino.com · checked 6 Sep 2026
Our verdict
Smart Live Casino is an online casino operating at smartlivecasino.com, run by 888 Holdings Inc, licensed by UK Gambling Commission (licence 000-002715-R-103240-001).
Those company and licensing details are taken from the operator's own terms and about pages — they are the operator's claims about itself, which Rixer has recorded rather than independently confirmed.
The site advertises deposits by Bank transfer, Bitcoin, Maestro, Mastercard. Those are the names printed on its own pages, not supply deals Rixer has verified with the providers.
2 review videos appear on YouTube; and the operating company appears in news coverage, including “888 Holdings Number of Employees 2026 | Employee Count & Headcount Data”. Everything in this paragraph is reported by other people: Rixer records that the claims were made and does not endorse them.
Rixer has not opened an account here, has not tested a withdrawal, and has no complaint case data for this brand yet. We also found no Trustpilot presence. Until those gaps are closed this page is a record of what is publicly knowable, not a recommendation.
Independent review. Rixer is not affiliated with Smart Live Casino. Rixer has no commercial relationship with this casino.
Can you trust Smart Live Casino?
Reasonable. Solid overall, with gaps worth reading before you deposit.
Worked out from 7 of the 8 things we look at. The rest we have not been able to check, and none of them counts against the casino.
👍 What is good
- Safety & licensing
100/100
UK Gambling Commission (strict oversight, tier score 100); licence number 000-002715-R-103240-001 published, so the claim can be checked at source. - Longevity & footprint
90/100
The domain was registered over 21 years ago (2005-06-06), according to the registry rather than the operator. - Company reputation
80/100
Found 9 news item(s) about Smart TV Broadcasting Ltd, none of which read as regulatory action, penalties or insolvency.
👎 What is not
- Responsible gambling
15/100
No responsible-gambling page found at any standard address. The terms mention a help service, which is a mention rather than a reachable tool. - Product quality
30/100
No game supplier we recognise is named anywhere on the site. That is unusual for a real casino and may mean white-label software or a games list rendered only after login.
How we worked this out
UK Gambling Commission (strict oversight, tier score 100); licence number 000-002715-R-103240-001 published, so the claim can be checked at source.
No responsible-gambling page found at any standard address. The terms mention a help service, which is a mention rather than a reachable tool.
Publishes the operating company, a licence number, a postal address. Does not publish a company registration number, a contact route.
Not checked for this casino — left unknown rather than counted as a zero.
Found a little public discussion — 0 Reddit thread(s) and 2 video(s). Rixer records that discussion exists; it does not read sentiment into it, because social volume is easy to buy.
Found 9 news item(s) about Smart TV Broadcasting Ltd, none of which read as regulatory action, penalties or insolvency.
The domain was registered over 21 years ago (2005-06-06), according to the registry rather than the operator.
No game supplier we recognise is named anywhere on the site. That is unusual for a real casino and may mean white-label software or a games list rendered only after login.
Medium confidence · model v3 · evidence coverage 0.88
What has changed
- company_reputation: 70 → 80 2026-09-06 — Found 9 news item(s) about 888 Holdings Inc, none of which read as regulatory action, penalties or insolvency.
- company_reputation: 70 2026-09-06 — We searched the news for 888 Holdings Inc and found no coverage at all. No adverse findings, but also no independent record of the company operating.
- transparency: 40 → 60 2026-09-06 — Publishes the operating company, a licence number, a postal address. Does not publish a company registration number, a contact route.
- social_reputation: 55 2026-09-06 — Found a little public discussion — 0 Reddit thread(s) and 2 video(s). Rixer records that discussion exists; it does not read sentiment into it, because social volume is easy to buy.
- responsible_gambling: 15 2026-09-06 — No responsible-gambling page found at any standard address. The terms mention a help service, which is a mention rather than a reachable tool.
- longevity_footprint: 90 2026-09-06 — The domain was registered over 21 years ago (2005-06-06), according to the registry rather than the operator.
- safety_licensing: 100 2026-09-06 — UK Gambling Commission (strict oversight, tier score 100); licence number 000-002715-R-103240-001 published, so the claim can be checked at source.
- product_quality: 30 2026-09-06 — No game supplier we recognise is named anywhere on the site. That is unusual for a real casino and may mean white-label software or a games list rendered only after login.
- transparency: 40 2026-09-06 — Publishes a licence number, a postal address. Does not publish the operating company, a company registration number, a contact route.
Is Smart Live Casino legit? Licence, ownership and complaint record
Official website — and lookalikes that are not Smart Live Casino
- smartlivecasino.com — Official [reported_unverified, checked 2026-09-06]
Who has run Smart Live Casino
Read from the operator's own pages, including archived copies, and dated by the page each name came from. A casino changing hands is not itself a problem — but it is why news about a former operator can matter more than news about the brand.
- Smart TV Broadcasting Ltd [named on the site as of 2026-09-05] — most recent
- 888 Holdings Inc [named on the site as of 2026-09-05]
What the open web says about Smart Live Casino
Collected from public search results — news, Reddit and video. Rixer records that these claims were made and links to the source; it does not endorse them, and a headline is not a finding. Regulatory and legal news is usually reported against the operating company rather than the brand, so both are searched.
Google News — operating company 9
- 888 Holdings Number of Employees 2026 | Employee Count & Headcount Data — www.reveliolabs.com
- Caesars Entertainment, Inc. Completes Previously Announced Sale of William Hill Non-US Assets to 888 Holdings Plc — investor.caesars.com
- 888 Holdings PLC Completes the acquisition of William Hill International — www.evokeplc.com
- Bragg Gaming Group Signs Global Distribution Deal with 888 Holdings — www.businesswire.com
- 888 Holdings acquires William Hill International — soloazar.com
- Caesars Entertainment, Inc. Announces Agreement to Sell William Hill Non-us Assets to 888 Holdings Plc for £2.2bn — newsroom.caesars.com
- 888 Holdings Plc Launched 888sport Brand In New Jersey — www.directorstalkinterviews.com
- 888 Holdings Jumps 16.4% on Launch of New U.S. Poker Feature — www.calcalistech.com
YouTube video 1
Licences
- UK Gambling Commission (United Kingdom) — unknown
Licence no.000-002715-R-103240-001[reported_unverified, checked 2026-09-06]
Frequently asked questions
Is Smart Live Casino legit?
Smart Live Casino states a licence from UK Gambling Commission, which Rixer has not yet independently verified. Treat this as unconfirmed.
Who owns Smart Live Casino?
Smart Live Casino is reported to be operated by 888 Holdings Inc. Rixer has not independently confirmed this against a regulator register.
What we have not checked yet
Listed rather than left blank. An empty section here means nobody has looked, which is a different thing from having looked and found nothing — and neither counts against the casino in its score.
- Payment methods, fees and processing times
- Game providers
- Which countries it accepts
- The evidence log
What Smart Live Casino says about itself
| Operating company | Smart TV Broadcasting Ltd | operator states |
|---|---|---|
| Licensed by | UK Gambling Commission (000-002715-R-103240-001) | operator states |
| Payment methods | Bank transfer, Bitcoin, Maestro, Mastercard, Visa, iDEAL | listed on site |
Read from the operator's own pages. Not checked against any register.